Marketing Cloud – Personalization Developer

The developer will implement, configure and customise Salesforce Marketing Cloud Personalization solutions, formerly known as Interaction Studio / Evergage, to deliver targeted customer experiences and real-time engagement.

Key Responsibilities

• Implement and configure Salesforce Marketing Cloud Personalization.

• Develop personalized customer experiences, web campaigns and product recommendations.

• Build real-time engagement and behavioral targeting strategies.

• Work with JavaScript, APIs, web SDKs and data integrations.

• Configure customer profiles, audience segmentation and event tracking.

• Collaborate with marketing, business and technical teams.

• Troubleshoot, test and optimise personalization campaigns and integrations.

• Support customer journey optimisation through data-driven personalization.

Required Skills and Qualifications

• 5–7 years of relevant Salesforce Marketing Cloud Personalization experience.

• Strong knowledge of JavaScript, HTML, CSS, APIs and web technologies.

• Experience with event tracking, customer data, segmentation and real-time personalization.

• Understanding of the Salesforce ecosystem and customer journey optimisation.

• Strong analytical, debugging and communication skills.

How to Apply

Email your updated CV to babu.ali@intelltech.in.

Email subject: Marketing Cloud – Personalization Developer

Mention your relevant skill set, total experience and availability for freelance engagement.