SARAS Aajeevika Mela

SARAS Aajeevika Mela 2026 is a flagship initiative under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM), organized to provide rural Self-Help Groups (SHGs), artisans and women entrepreneurs with a national platform to showcase and sell their products.

The 2026 edition will be held at Leisure Valley Park, Gurugram, from 22 October to 6 November 2026, offering visitors an opportunity to discover products and cultural experiences from different parts of India.

What visitors can explore:

• Handlooms and traditional textiles

• Handicrafts and indigenous products

• Natural and organic products

• Regional cuisines and food

• Traditional arts and cultural performances

• Products created by rural women-led enterprises and SHGs

The Mela is designed to create direct market linkages between rural producers and urban consumers, helping women entrepreneurs increase their income, visibility and access to wider markets. It also supports initiatives such as Vocal for Local and Atmanirbhar Bharat, while encouraging better packaging, branding and marketing capabilities among rural enterprises.

Beyond shopping, SARAS Aajeevika Mela celebrates India's cultural diversity, traditional crafts and regional food, making it an experience for visitors interested in shopping, culture, food and supporting local artisans